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Toxic Waste

Extremely Sour Candies - Marketing Team
Summary
  • 230,000 Units Sold
  • 500% ROI
  • $2 million net revenue
  • 100 million views
Toxic Waste makes extremely sour candies. Unlike the other two cases, this was physical product. They enlisted the marketing team and after our first campaign they were completely sold out of every item on their website.

We were able to create a viral trend where TikTok users made videos trying the candies. Initially, we had 12 of our large creators do the challenge and it blew up. 

TIDDLE also held a popup shop for Toxic Waste products in Los Angeles where we debuted exclusive items.
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