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Picnic

Communities for Everything - Marketing Team
Picnic is a community based social media app predicated on building spaces for individuals to discuss their interests. The Marketing Team service was used with fantastic results.

The diversity of their market presented a unique challenge as we had to run separate campaigns to grow each community. Over two months, using primarily influencer marketing, with new creatives every week, we were able to grow multiple communities to over 600k members. 

A breakthrough occurred when we pioneered our microinfluncer program - movement away from large creators and partnering with hundreds of small creators. In the course of a single day we had 3000 ads posted and onboarded 180k users for a relativley small investment.
Summary
  • 1.2 million new users
  • 900% increase in daily active users
  • $0.12 per download
  • 30% increase in user retention
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