Picnic is a community based social media app predicated on building spaces for individuals to discuss their interests. They brought us in when they were under 1000 DAU and gave us full control of creatives and influencers. The diversity of their market presented a unique challenge as we had to run separate campaigns to grow each community. Over two months, using primarily influencer marketing, with new creatives each week, we were able to grow multiple communities to over 600k members.

Strategy

A breakthrough occurred when we pioneered our microinfluncer program - movement away from large creators and partnering with hundreds of small creators. In the course of a single day we had 3000 ads posted and onboarded 180k users for a relatively small investment. Peak DAU during this push was 170,000.

RESULTS

$0.12 CPM
900% DAU increase
30% retention increase
1.2 million new users

BRAND STRATEGY

Within a week we were averaging 20 promotional videos per day. These were seen by over 100 million eyes.

TARGET MARKET

A 16-18 year old interested in 'gaming' or 'anime'