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Customize Your Homescreen - Influencer Marketing
Aesthetic Kit is an iPhone app which allows you to customize your home screen and app icons. In a little over 4 months of influencer marketing we generated 2.3 million downloads.
We developed a handful of creatives and tested for virality. Two of our video concepts consistently produced viral videos netting thousands of downloads. The next step was to find the perfect creators. From our network, we selected creators who were willing to make a video with their significant other.
This was a multi-month campaign, with 86 videos posted by over 70 creators. Videos were posted on time, with revisions, and drove downloads.
2.3 million downloads
224 million ad views
$0.08 per download
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